ad-ver-tis-ing

ad-ver-tis-ing noun

1. the action of calling something to the attention of the public especially by paid announcements in print, broadcast, or electronic media
2. persuasive, informative, and designed to influence purchasing behavior or thought patterns

Depending on the publisher – merriam/webster, wikipedia, etc.  – the term “advertising” is defined differently, but the one constant is that it is a form of communication. Vague, yes, but in this ambiguity lies a world of potential. Dynamic Digital Advertising (DDA) is an advertising agency, and by today’s standards, we create everything from trade ads in magazines to simulations in virtual learning environments (VLEs). Not to mention, we do all of this work in house by degreed professionals who have a sense of humor, an eye for aesthetic appeal, and a brain that operates on the creative and technical cutting edge. The advertising we produce is sometimes entertaining and other times educational, but it is always innovative and totally unique.

A few years back, I lent a helping hand in the new business development department at our agency and recently, I’ve found myself assisting again as needed. Am I a sales person? No. What I enjoy most is learning about a slew of different companies – companies that make the world go round. I get my kicks out of understanding the dynamics of said company – the way it operates, the staff, the services or products, and so on. How and why a company wants to advertise is also intriguing. Some believe that if you’re not online, you’re dead. Others stand by there print materials as they would that old, trusty baseball glove they used when they were 12-years-old. Some travel to trade shows with a trailer of graphics and banners expertly designed by our graphic artists. Others sign into one of our custom animated and programmed virtual trade shows from their home or corporate office. We get requests for our services from start-ups in California interested in logo and website design to major international brands in Europe that need sophisticated eLearning platforms with multi-player gaming activities, and everything and everyone in between.

Regardless of how you define “advertising,” DDA can help you persuade, inform, and/or influence your target audience through any medium you desire. Contact us as 215-355-6442 and ask to speak with our new business development team. Perhaps you might even get me on the other end of the line! We’re ready and able to help you maximize your advertising potential.