Back to Basics, but Better than Before!

Web trends change almost as often as fashion. Early website designs are akin to high school yearbook photos. In the 90’s – the Web’s early, awkward years – websites were simple. If you were daring enough to create one, it likely included a basic menu structure, a few rough graphics in a clean layout, and short, but sweet content to satisfy your taste for information. Grunge wear was in and the look was big, baggy jeans, flannel shirts, and baby doll dresses. Oh the days! As I write, the memories of high school dances and AOL chats are rushing back!

Once we all realized we survived Y2K, websites really started to evolve, including an onslaught of distracting web banners; sounds like annoying beeps and elevator music; chained menus, submenus and tertiary dropdowns; and thousands of pages built for search engine optimization. Hello information overload! The early part of the 21st century also brought with it low rise jeans, fleece tracksuits, tight mini dresses, “the tough guys wear pink craze,” as well as fashion influences in Boho, HipHop, Pop culture, Hipster, and Emo. Hello melting pot!

Then, as the years rolled on, came embedded video, virtual worlds, 3D animation, interactive tools, and with these items, fashion trends like Boho De Luxe (which includes glamour and exotic details) and Modern Simplicity (which includes a cross between minimalism and whimsy decorations). Today, website design is getting back to basics, but it’s better than ever before. At our interactive marketing and advertising agency, clients want simple and sophisticated designs with an incredible WOW factor – whether it is visual, high-tech, or a combination thereof. Gone are the days of rough graphic websites, and so too are the days of websites filled with so much junk that they are a ticking time bomb of self destruction. Our clients have spoken and we have listened, routinely delivering websites that are easy to use, fun to explore, technically advanced, and unbelievably impressive. We were there in the 90’s designing companys’ first websites and we’re here today designing some of the best sites on the Web.