Misspellings, Bad Grammar, & Poor Copy
Far too often, I come across a script that was written by a client to be read, not spoken; see a sign along my commute with featured words or phrases blatantly misspelled; or receive an email blast with copy that turns off a reader faster than the email took to land in my inbox. As a professional writer, I admit that I am subjective on the subject of copywriting. One would assume that I would automatically cringe at the sight of misspellings, bad grammar, and poor copy. This is one assumption that is indeed correct. I argue, however, that as we are all part of an advanced and intelligent society, all of us should take a stand against these violations of the English language. Newsflash, not everyone is a “writer.” Accepting this is the first step.
Brace yourself as step two requires you to do a little work. Spend some time searching for degreed copywriters who have a writing style that will resonate with your target audience. Ask to see a sample of their writing. Put their writing to the test on a small project. Then, if a positive impact has been achieved, utilize the copywriter for all of your external communications so that a consistent tone is conveyed across all media types. At Dynamic Digital Advertising, we are staffed with a team of four degreed copywriters who come from a variety of backgrounds and each possess a unique style. Our copywriting services are affordable and the work we output is creative, smart, and high quality. Put us to the test on your next marketing project. We’re sure to pass with flying colors!