Lending an Ear

Just as it appeared that my dog Abby’s injured leg was started to heal, it seems that we are presented with another canine health problem. Earlier this week, I noticed that she was spending a lot of time scratching her right ear with her right hind leg. And every time she would scratch, she would whimper and squeal like she was in pain.

Since it was her right hind leg that was injured, I assumed the whining was due to some lingering pain in her leg. But on Tuesday night, I rubbed the side of her head when I got home from work (she usually loves that), and she made the same whimpering noise. Then I noticed that every time she took a few steps, she would shake her head from side to side, oftentimes lying down to scratch again (despite the obvious pain).

As the week has worn on, Andrea and I have felt worse and worse, since Abby is obviously hurting, and sleeping even more than usual (and that’s a lot). We called the vet on Tuesday, but because of work, the first time either of us could take her to get checked out is tomorrow (thanks to DDA’s trusty 4-day workweek). So unfortunately, she has to wait just one more day before we find out what’s wrong (I’m assuming ear infection, but who knows).

This reminded me just how important communication can be. Obviously, I can’t communicate with my dog like I can with a person, but eventually, even Abby told us what was wrong. It just took a lot longer than it would between two people.

At Dynamic Digital Advertising — an innovative and trend-setting marketing and advertising agency just outside Philadelphia — we take communication very seriously. Not only do we have a structured Carbon Copy system for our emails — so that every copywriter, programmer, videographer, animator, graphic designer, and SEO specialist involved with a project stays on the same page — but we also stay in close contact with our clients at every step in the process. We are constantly asking for feedback, approval, suggestions, critiques, and ideas about design proofs, content pages, video scenes, and programming modules. That way, the finished project meets (and usually exceeds) the client’s expectations, and there are no surprises with clients saying, “I didn’t know it would look like that, I hate it!”.

This process sometimes slows projects down, especially if clients take time responding with feedback. But that little bit of added time is what allows us to create such incredible finished projects, and keep many long-time clients coming back over and over again. At DDA, communication is key.