The Underlying Pain of Bad Teeth and Bad Websites
Tomorrow, I am taking my boyfriend to the oral surgeon where he will have three wisdom teeth removed. Not a fun day, but necessary.
The pain started a couple of weeks ago, and then he noticed something very peculiar with his tooth, so off to the dentist he went. Three need to come out; not impacted, luckily. The last couple of days the pain has subsided and my boyfriend announced yesterday that his teeth weren’t bothering him at all.
My immediate response was “They’re still coming out,” to which naturally he agreed. My point is, even though you may not actively notice it, that doesn’t mean it doesn’t need to be fixed.
Websites are like that, as are training methods, and catalogs, and manuals, and well just about any other type of marketing material. Your company may think that the same old handbook you’ve been passing out is effective in employee training, but the truth is, you may not be receiving anywhere near the benefits you could be with an interactive eLearning medical or corporate training tool from DDA. With your website, you think everything is fine; operating smoothly as usual; but you may be blissfully unaware that your website design and-or content is not doing the job or that you’re missing out on an entire segment of your core audience base because you are not leveraging the power of search engine marketing (SEM).
The truth is, your company may never realize that your brochure is outdated or your tradeshow graphics need some overhauling, until the numbers and response rate start dropping. Then suddenly you are scrambling to come up with a solid marketing plan to increase customers and sales. To survive in today’s business world, whether it’s medical or corporate, you need to stay on top of the changing trends and make sure your marketing effort is always fresh and relevant.
Like my boyfriend’s wisdom teeth, just because you don’t feel the pain, doesn’t mean there’s not a more serious problem underneath it all.