Warning: This Blog is Digitally Enhanced
A law presently on the table in France could require all digitally-enhanced photos to carry a disclaimer. The move, which would apply to all enhanced press, political, art and advertising-based photographs, is meant to make people completely aware that the waif-thin girls with the perfect skin and bodies they’re looking at are not actually 100 percent real.
I can totally understand the motive behind such a law. As a woman myself, I know what it’s like to grow up looking at seemingly-perfect women and feel as though you’re inadequate because of some flaw or another. I suppose with a disclaimer, officials feel that young women would be less prone to develop body-image and eating disorders, because it’s being triggered in their head from the beginning that what they’re looking at is not real.
I’m not sure what kind of impact something like this would have in the long run and if it will ever touch the states in the same way. My guess would be yes. It will be certainly interesting to see how it plays out in the world of marketing and advertising. I think in general people have a certain skepticism of advertisements to begin with. We see the glossy photos as a way to lure us into buying whatever it is they’re selling. The funny part is, though you could argue that the majority of people are well aware that what they’re viewing is doctored and not a real representation, the advertisements still work. So you’ve got to wonder, maybe there is some merit to adding a dose of reality to each photo. It will take some of the magic away, but on the whole, I don’t think it would diminish the effectiveness too much.
I don’t think we need to worry too much at DDA. Yes, we do full print advertising, trade show graphics, and more, and certainly provide digital photography services, but our work is so cutting-edge and innovative, that it’s more into the “WOW” factor realm than the trendy-model-high-fashion arena. In fact merging the unreal, like virtual elements, with the real, is something we’ve been doing for more than 10 years, with Onlivemation. Sure sometimes our work is so seamless that it’s pretty difficult to tell where the real ends and the virtual picks up, but with so many of the videos, websites, interactive games, and other advertising and marketing services we provide aimed at the medical and healthcare industries and used for educational and instructional purposes, I think we’re pretty safe.
It will certainly be interesting to see whether or not the law is passed and if so, the effect it will have on the country and whether or not it will really change young girls’ perspectives on models and body image in the long run.