The original WGF website was built in 1999 and was very dated. WGF needed a completely new website to improve the image of the brand online.
DDA determined that the new website should be thoroughly search engine optimized to drive relevant traffic to the website. In addition to a new graphic design, the website also needed to reflect the new equipment that WGF had put into place since their original site launched over a decade ago, as equipment is a big factor in how industrial clients judge steel and metal fabrication companies like themselves.
DDA conducted comprehensive keyword research and used this to author over 40 pages of completely original search engine optimized content to drive traffic to the website. The design included a very large image of their equipment at the top of every page, many of which were taken by DDA's own photographers. The design was made responsive so that it would automatically adjust to all screen sizes and computing devices.
The new responsive website has taken WGF's online presence into the new millennium and will serve the company's promotional efforts well into the future.