1 Key Instruments Website and Print Design Projects – 2000-2008 | DDA Case Studies
Medical Video ProductionMedical Video Production

Case Study: Key Instruments Website and Print Design Projects – 2000-2008

DDA fulfills all marketing needs for one industrial company with a comprehensive campaign, including print and online media.


OVERVIEW RESULTS


 

Challenge

Key Instruments specializes in flow meter manufacturing and was in need of multiple marketing materials to promote their product line. They needed a partner in designing and developing both print and online media to successfully capture the Key Instrument brand and customers’ attention. With a long list of print media needs, including brochures, sell sheets, catalogs, posters, and trade ads, along with a comprehensive corporate website and interactive CD-ROM, Key Instruments wanted one production company to cover it all in order to achieve a cohesive marketing strategy.

Objectives

Dynamic Digital Advertising is one production house with the ability to offer clients a wide range of both print and online media. With state-of-the-art in-house capabilities, including a professional digital photography studio, DDA would provide Key Instruments with all of the custom services they desired. DDA’s team of graphic designers and copywriters would work to create brochures, posters, sell sheets, ads, and more to the client’s specifications and enhance the corporate Key Instruments website with search engine optimized content and design.

Solution

DDA fulfilled all of Key Instruments' print marketing needs with custom design and copywriting for a wide selection of product posters, brochuressell sheetscatalogsposters, and trade 
ads
. As part of the print design, DDA digital photographers utilized photo manipulation techniques to create unique images to complement marketing messages and a substantial amount of technical information about the products and services Key Instruments provides. Still, the design layout of these print materials remained professional, straightforward, and easy to read.

DDA made Key Instruments' catalog of scientific measuring equipment interactive by transforming it into a CD-ROM. The user-friendly navigation made it easy for users to download PDFs, learn instrument specifics, and access ordering information. Some print materials and a CD-ROM DDA produced for Key Instruments were also translated into different languages to serve a wider customer base.

The corporate website DDA designed and developed for Key Instruments had the same uncomplicated function and feel of the flow meters the company manufactures. The search engine optimized website helped to enhance the corporate identity of the flow meter company and market their products and services online.

 

Results

With custom product print materials to distribute to potential and existing customers and an optimized website that maintained the company’s corporate identity and branding, DDA helped make it easy for Key Instruments to take their advertising concept further.