1 American Enterprise Industries Website and Logo – 2005 | DDA Case Studies
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Case Study: American Enterprise Industries Website and Logo – 2005

With an exceptional logo design as the foundation for your marketing campaign, all future marketing materials can only grow stronger.


OVERVIEW RESULTS


 

Challenge

American Enterprise Industries (AEI) manufactures and distributes a wide range of chemical products that benefit the automotive, aerospace, metalworking, and food processing industries, to name a few. They wanted to reach out to all these industries with a new marketing strategy and strengthen their business online. To do so, they needed to start from scratch, with the foundation of all marketing materials, a logo. Once a logo has been designed, they would incorporate it in all marketing materials, including a custom designed, user-friendly, strong search engine marketing website.

Objectives

As a full-service custom website design and development company, DDA is familiar with what it takes to build a strong presence online, including developing successful search engine marketing (SEM) strategies and fully search engine optimized (SEO) design and content. Not only did DDA offer American Enterprise Industries professional logo design, but also graphic design and SEO copywriting services for their custom website.

Solution

Working closely with AEI, DDA created a custom logo design that would be the center of their new marketing strategy. Featuring a streamlined design and brilliant patriotic colors to capture the American spirit of American Enterprise Industries, this custom logo could easily be integrated into any marketing and advertising effort in which the client embarked, including all print materials and the optimized website DDA would design and develop. This custom corporate website combined the efforts of DDA's degreed staff of writers, graphic designers, web developers, and search engine marketers. After researching the key terms potential AEI customers would use to search for chemical products and services, DDA writers developed key-word rich content for AEI’s site in order to attract these customers to learn more about how AEI could fulfill their needs. Talented DDA graphic designers created a user-friendly and aesthetically pleasing design so that customers interested in AEI’s floor and maintenance cleaners, paint booth cleaners, and paint booth coatings could effortlessly get to the pages they were most interested in from the major search engines, and using the intuitive navigation system of the site, could easily discover everything AEI has to offer.

 

Results

Designed, developed, researched, written, and search engine optimized by Dynamic Digital Advertising, this website helped increase American Enterprise Industries’ business online. With a custom design and organic search engine optimization, the website attracted targeted website traffic and provided a visually-pleasing atmosphere to keep visitors on the site. AEI saw an increase in targeted traffic due to the online advertising they received from organic search engine optimization (SEO). The organic SEO services of DDA helped AEI improve their search results position on major search engines, like Google, boosting their company’s overall success.