1 MultiTherm Website – 2005 | DDA Case Studies
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Case Study: MultiTherm Website – 2005

Search engine marketing strategies for one company is improved with a fresh design for web and print materials.


OVERVIEW RESULTS


 

Challenge

When you are faced with unique heating and cooling requirements, you need a company that can not only accommodate your needs, but can do so with excellent customer service. MultiTherm has been supplying non-hazardous heat transfer fluids since 1977 and offers clients solutions that fit their requirements in an economic way while providing troubleshooting and analysis services that exceed expectations. In 2005, MultiTherm sought to redesign their corporate website and other marketing materials, and so now they needed a website design and development company that would provide them with an economic solution that exceeded their expectations.

Objectives

Dynamic Digital Advertising would provide MultiTherm with custom website design and development that would not only fit their specifications, but turn their old site into a more efficient online marketing tool that drives targeted traffic to the website. In addition to web design, DDA would offer professional graphic design services for animation and banner ads illustrating MultiTherm’s heat transfer fluid products.

Solution

In order to improve MultiTherm’s search engine marketing strategies, DDA redesigned and developed a new corporate website that included targeted key terms that visitors would use to search for the products and services that MultiTherm provides. The website included information on the company and where customers can find them off the web, such as upcoming tradeshows. A news and media section was prominently positioned on the site to draw attention to updated information about the company and their featured products. Icons lead visitors to information on specially designed CD-ROMs that offer clients important product instructions. The targeted content is organized in such a way that makes for user-friendly navigation throughout the site.

 

Results

Creating a fresh design for their corporate website and various print media gave new life to MultiTherm LLC, and helped them improve their search engine marketing campaign.