What’s a birthday party without a birthday party hat? Party Hats, LLC doesn’t want to know, that’s why they offer a wide assortment of birthday party hats for birthday boys and girls everywhere. When marketing their selection of party attire, they needed striking print and online materials that would attract attention and make people want to celebrate.
Dynamic Digital Advertising would provide digital product photography and model photography services, as well as website design and development, to fulfill Party Hats’ needs. Both print and web production would be handled in DDA’s studios by a team of professional graphic designers, photographers, and programmers. The results would need to not only be informative, but pleasing to the eye and exhibit a sense of fun that a birthday party can bring.
To kick off a new marketing campaign, DDA designed a few brochures for Party Hats. DDA professional photographers captured the fun and elegance of the high quality party hats adorned with satin, crystals, feathers, ribbons, and more. One brochure featured the selection of hats for kids, including cone hats and crowns for girls and boys. Another brochure introduced the collection of party hats available for pets! DDA held an in-studio photo shoot that starred a few favorite pets from Party Hats and DDA staff. The lovable canines and feline friends were photographed wearing one of the party hats. No animals were harmed in the making of this brochure. The high-resolution photographs DDA delivered were integral pieces for these promotional print projects. The photos were also used for the redesign of the Party Hats website.
For the website design, DDA designers highlighted the selection of boys and girls party hats with designated blue and pink sections. Some of the high-res photos automatically scroll on the homepage, giving the site visitor a taste of what is being offered. The product tabs make it easy to navigate through the wide selection of stylish hats and options. Later, DDA built out an eCommerce shopping cart onto the site to allow visitors to purchase the products from the convenience of their own home.
DDA delivered both print and online marketing tools for Party Hats to successfully promote their business of making parties fun and festive.