1 StarQuartz Industries Website – 2007 | DDA Case Studies
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Case Study: StarQuartz Industries Website – 2007

An original product needs a website that's just as innovative.


OVERVIEW RESULTS


 

Challenge

StarQuartz Industries invented and manufactures Quartz-Lock® Grout, QuartzLockT Grout, and StarGlassT Grout, all revolutionary grout products that provide a cost-effective, high-performance, environmentally friendly solution for a variety of stone and tile applications. DDA had already designed and developed the StarQuartz logo in 2003 and completed production on company print materials, including brochures, direct mail pieces, postcards, and product packaging. Now StarQuartz needed an online presence to inform customers and industry professionals of their original product.

Objectives

The StarQuartz website needed to appeal to a variety of audiences, including customers, retailers, and industry professionals. DDA would provide custom website design and development services for www.starquartzgrout.com. Utilizing mixed media and graphic design, DDA's professional website designers and programmers would create an online destination for those looking for the latest in urethane grout technology.

Solution

This informative site includes technical data, material safety data sheets, and warranty information on each StarQuartz product. To take the guess work out of buying grout, there's a Grout Calculator that will estimate how much grout is needed for a project depending on the job size and tile measurements. The Architect/Designer section of the site offers sales contact and distributor information for those looking to buy and sell StarQuartz products. An installation video has also been embedded into the site for additional information and testimony from those who regularly use the products.

 

Results

This comprehensive site encompasses all the product has to offer and provides important information on how to acquire and use the product for a variety of applications.