1 EFE Labs Website (2004) and Print Marketing Materials (1998-2007) | DDA Case Studies
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Case Study: EFE Labs Website (2004) and Print Marketing Materials (1998-2007)

A full marketing plan that includes both print and online materials can greatly strengthen a company’s brand.


OVERVIEW RESULTS


 

Challenge

EFE Labs specializes in engineering, contract manufacturing, and quality control systems while following the latest inspection and workmanship standards. They wanted to partner with specialists in strengthening their marketing campaign both in print and online.

Objectives

In order to build their marketing brand and advertise their services, EFE wanted print materials that presented complex information in a simple way. From a brochure and business cards to a complete search engine optimized corporate website, EFE wanted to convey a strong marketing message in the simplest and most effective way possible. One way to achieve this would be through the use of digital photography. DDA would provide custom SEO website design and development services, including professional graphic design, search engine optimized copywriting, and on-location photography.

Solution

The brochure DDA designed for EFE took the complex information about EFE’s manufacturing equipment and services and transformed it into print and imagery that’s easy to understand. The digital photographers at DDA went on location to EFE’s facilities to capture the capabilities of the equipment so it would translate in print and online. These high resolution photographs were a vital part of EFE’s marketing plan and were used across platforms in order to achieve a cohesive marketing campaign. DDA also designed attractive business cards for EFE Labs that simply stated important contact information while keeping with the company branding. The culmination of DDA’s plan to strengthen EFE’s marketing strategy included the development of a comprehensive website that not only informed visitors, but that attracted them to the EFE site. As part of EFE’s search engine marketing plan, DDA built an optimized website using researched keywords to guide the content development. DDA’s professional copywriters focused on keywords that visitors may use in searching the internet for services that EFE provides, therefore leading these visitors to the EFE site.

 

Results

The brochure and website designed and developed by DDA simply relayed the message that EFE Labs is all “about capability” through the use of professional digital photography and search engine optimized website development.