1 Merit Metal Website and Print Marketing Materials – 1998-2001 | DDA Case Studies
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Case Study: Merit Metal Website and Print Marketing Materials – 1998-2001

One prestigious manufacturer of fine brass hardware is graced with a variety of impressive print and online marketing materials.


OVERVIEW RESULTS


 

Challenge

Since 1876, Merit has provided customers with fine brass hardware for cabinets, windows, and doors. They even crafted the brass eagles that sit atop the Presidential flag poles around the White House. With such a prestigious reputation, Merit needed just the right print and online media to showcase their wide selection of elegant hinges, handles, and hooks.

Objectives

With precise marketing needs in mind, Merit Metal looked to Dynamic Digital Advertising (DDA) to design and develop a variety of print marketing materials as well as a custom and comprehensive website. All media needed to reflect the classiness of the company in addition to the full stock of fine brass hardware, fit for heads of state. DDA would provide Merit with professional graphic design services for all their print marketing needs as well as custom website design and development services for an online catalog that would inform and impress.

Solution

Equipped with an in-house professional digital photography studio, DDA was able to provide Merit with high-resolution photographs of their products. These high quality images added sophisticated elegance to Merit’s catalogbrochuresell sheets, and website that DDA designed and developed. All marketing media presented the products in a clean layout and a simplistic design, allowing customers to obtain product information quickly and easily. The product catalog was stylishly framed to match the outline of Merit’s logo. One of Merit’s brochures featured their collection of hinges, which was prominently positioned on the front page of the print piece. The sell sheets illustrated how Merit products not only bring elegance to a home, but they also improve quality of life.

 

Results

DDA designed all marketing materials to complement the corporate identity of Merit Fine Brass Hardware and enhanced their print and online advertising campaign.