1 Mid-lantic Labeling & Packaging Web and Print Design and Development – 2009-2011 | DDA Case Studies
Medical Video ProductionMedical Video Production

Case Study: Mid-lantic Labeling & Packaging Web and Print Design and Development – 2009-2011

Vibrant banner designs combined with an efficient eCommerce platform provides one company with the print and online materials to make them stand out.


OVERVIEW RESULTS



Click Above to View the Mid-lantic eCommerce Website
 

Challenge

When it comes to labels and packaging for a variety of produce items, such as plastic clamshells for strawberries, corrugated boxes for potatoes, paper bags for apples, etc., Mid-lantic has the market covered. When Mid-lantic wanted to market their packaging products to a larger audience of farms, markets, and repack operations, they decided to promote their company during industry trade shows and ultimately on the web; therefore, they needed both print and online media. The challenge was to create eye-catching print materials and a state-of-the-art retail-focused website that was attractive, informative, and inspired viewers to become customers.

Objectives

Mid-lantic needed a company that could handle both print marketing materials in addition to custom website design and development. Mid-lantic wanted stunning trade show banners and an online destination that attracted the customer’s eye while also functioning as a secure eCommerce platform that allowed users to order products directly from the site in the most efficient way possible.

Solution

With a professional digital photography studio in house, DDA photographers captured high-resolution images of Mid-lantic products that would grace the trade show banners and retail website. DDA developed a series of banner stands that highlight the services Mid-lantic offers in three cohesive designs. The eCommerce site was designed with a clean, open look complete with the company's branding integrated throughout, including a helpful search tool that allows users to sort by commodity (berries, veggies, tree fruit, etc.) or package (clamshells, netting, bags, etc.). DDA programmed the secure shopping cart for the purchase of the packaging materials the company produces.

 

Results

Using colors as bold as the produce they package, the unique and vibrant look of the trade show banners and eCommerce website draws attention and provides important messages for potential customers about the benefits of Mid-lantic Labeling & Packaging.