1 Jade Holdings Websites – 2009 | DDA Case Studies
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Case Study: Jade Holdings Websites – 2009

DDA delivers five websites with one clean, clear, and cohesive design.


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Click to View the Jade Corp. Interactive Presentation
 

Challenge

The Jade Holdings, Inc. group consists of five entities that all provide quality products and were all in need of a new online presence. As a leading custom website design and development company, DDA would not only deliver five cohesive websites, but would also make them all search engine optimized for optimal results in online visibility.

Objectives

Jade required a variety of DDA services, including custom search engine optimized website design and development, graphic designcopywriting, and digital photography. They wanted all five sites to blend seamlessly while still maintaining their own identity. Each site would also include images of the products they specialize in, and the content would be researched and developed with the key search terms for these products in mind. 

The website for Jade Holdings, Inc. would contain an overview of all their affiliates and the company as a whole. The Jade Equipment Corp website would focus on their specialty in high precision parts and manufacturing equipment. The Valley Precision site would detail their precision turning and milling services. Jade Precision Medical Components would include information on how their company serves the medical community, while Johnson & Hoffman’s site would list their stamping solutions.

Solution

DDA developed each page under Jade Holdings with a product rotation that features images of the products each affiliate specializes in.  In addition to website design and development, DDA's staff of creative copywriters researched the key terms related to each specific section and wrote the marketing content. 

Since Jade Equipment specializes in complex parts and state-of-the-art equipment, DDA went on-location to their headquarters to photograph various products that appear on the website. DDA’s digital photographers then edited these images for use online and in print.

In addition to the website for Jade Equipment Corp, DDA also developed an interactive presentation that overviewed their capabilities, equipment, industries served, and application experience. This professional marketing tool transformed Jade’s sales approach from outdated sell sheets and generic PowerPoint slides into something Jade’s representatives could be proud to present to prospects. For development of this tool, DDA organized all important information and images into a user-friendly interface. DDA designed, animated, and programmed this tool for seamless navigation through a variety of interactive slideshows, bulleted lists, and PDF materials.

 

Results

With a visually pleasing and cohesive design, the series of websites and interactive presentations DDA produced for Jade Holdings and their affiliates not only presents well, but also provide consistent sales information for all entities in one place.