1 Imagine Innovative Home Systems Graphic Design for Billboard – 2008 | DDA Case Studies
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Case Study: Imagine Innovative Home Systems Graphic Design for Billboard – 2008

Innovative, eye-catching, relevant; three words to describe Imagine Innovative Home Systems and the billboard DDA designed to market the company.


OVERVIEW RESULTS


 

Challenge

Imagine Innovative Home Systems provides state-of-the-art solutions for home audio and video. They can turn any room of a home into a home theater with the right lighting, audio, and video equipment. The home has also never been more secure with the camera equipment Imagine offers. In addition, all their systems can be controlled through one electronic device, making managing your home security, audio, and video easier than ever. Imagine wanted to share their capabilities with a broader audience, and so they decided to add outdoor advertising to their marketing campaign. Now, all they needed was a production house equally as innovative to produce an eye-catching marketing piece.

Objectives

When advertising outdoors, there are many factors that will weigh on the effectiveness of the ad. Dynamic Digital Advertising takes the time to research these factors, especially for out-of-state markets, before developing an outdoor billboard. For this project, DDA performed in-depth market research for the Chicago, IL metropolitan area. Together with the client, they would need to produce a piece that was easy to understand and attracted the attention of the largest number of Chicago commuters on a daily basis. DDA provided Imagine with custom graphic design services that would capture the uniqueness of the company while getting their message across as effectively as possible.

Solution

The large format graphic DDA designed for Imagine Innovative Home Systems’ outdoor billboard featured bold statements related to Imagine’s mission of “creating electronic lifestyles” for their customers. The outdoor ad included all pertinent information, including the areas Imagine Systems focuses on: home, audio, and video. An image of a home entertainment system with bright lighting creates a warm feel and exemplifies the heart of the company.

 

Results

Innovative, eye-catching, relevant; three words to describe Imagine Innovative Home Systems and the billboard DDA designed to market the company.