1 Caribbean Investors Network Brochure – 2009 | DDA Case Studies
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Case Study: Caribbean Investors Network Brochure – 2009

Developing professional marketing materials is the first step in strengthening a start-up business.


OVERVIEW RESULTS


 

Challenge

In 2009, Caribbean Investors Network (CIN) was a start-up company, dedicated to the economic development of the Caribbean island nations and achieving “a global competitive advantage.” As a growing company, they were in need of professional marketing materials to promote their services. They wanted something that would strengthen their corporate identity while maintaining an island aesthetic.

Objectives

Dynamic Digital Advertising (DDA) understands how important strong marketing materials are for growing a business. Through custom graphic design and copywriting services, DDA produces professional materials that everyone can be proud of, and that will add validity to a company’s marketing strategy. DDA set out to design and develop the first professional promotional piece for CIN that would help to create a foundation for their company to grow from. After conceptual discussions with the client, it was decided that a full color, four-page brochure would work best to represent the company in detailing its mission, opportunities, and benefits.

Solution

After interviews by phone with primary contacts from CIN, DDA's copywriters developed the content of the brochure with information critical to both U.S. and Caribbean members. The content was organized to fit within the layout DDA graphic designers created to illustrate both the professional and cultural identity unique to Caribbean Investors Network. Bold color choices helped to attract attention and coordinated well with the corporate and island images.

 

Results

DDA produced over 2,000 four-page brochures for the company to distribute to new members and prospects. These custom-designed, professional pieces were a great start to promote a new business and bring attention to the economic strengths of a nation.