Medical Video ProductionMedical Video Production

Case Study: Ice Concepts Website – 2004

Combining custom design, search engine optimized content, and animation results in a website that will give you chills.




Ice Concepts creates stunning sculptures made purely from ice. Their creations have adorned tables and halls for a variety of occasions, but they wanted to expand their business, and decided to do so with a custom-designed website. As a leading ice sculpting company in Philadelphia, Ice Concepts was looking for a local corporate website design and development company that specialized in creating eye-catching sites that would attract more customers and improve their business.


Dynamic Digital Advertising (DDA), is Philadelphia’s leading web design and development company that is not only experienced in producing dramatic websites, but can also ensure these sites are fully search engine optimized in order to attract more visitors. In addition to offering search engine marketing expertise, DDA would provide Ice Concepts with graphic design and copywriting services, complete with unique animation and search engine optimized copy to make the website stand-out.


DDA’s graphic designers created a piece of flash animation for the Ice Concepts home page that displays the unique vision of this special company, enhancing its online success when combining the aesthetic richness of the site with the keyword-rich content researched and developed for organic search engine optimization (SEO). A gallery of stunning sculpture photos gives site visitors a taste of Ice Concepts’ capabilities.



Striking images, user-friendly navigation, and SEO content combines to create a site that attracts the eye, gives you chills and warms the heart.