Medical Video ProductionMedical Video Production

Case Study: Alaskan Orthodontics Logo – 1998

The launch of an innovative product necessitated the custom design of an alluring logo.




Alaskan Orthodontics™ was about to launch a new product that would give orthodontists more control over the wires used during procedures. This breakthrough sparked the need for a new marketing and branding strategy, with logo design being top priority.


Fresh branding approaches called for a logo as fresh and clean as the Alaskan air. DDA would provide graphic design services to create something that speaks to both the company and clientele.


Following conceptual discussion with the client, the professional graphic designers of DDA Medical designed the new company logo for Alaskan Orthodontics featuring their trademarked name surrounding an image of an igloo. Although simple, the custom-designed logo elicits a strong yet refreshing feel to complement the launch of their revolutionary product.



The new branding and catchy design created by one of DDA Medical’s experienced graphic designers was a breath of fresh air for the company, and helped to successfully bring their unique product to market.