Medical Video ProductionMedical Video Production

Case Study: Alpha Automation Website – 2002

A custom-designed and search engine optimized website is a great way to strengthen your search engine marketing strategy.




Alpha Automation offers engineering, design, and program support services all in-house from their facility in Trenton, New Jersey. With so many products offered, services provided, and industries served, Alpha Automation needed a way to comprehensively market their abilities. In addition to informing the public about their company, they also wanted to attract potential clients to this information.


Dynamic Digital Advertising also offers a full range of services in-house and was called upon by Alpha Automation to design and develop a comprehensive website that touches on each aspect of their company and draws in visitors searching the internet for the products and services that Alpha can provide. DDA would strengthen Alpha Automation’s search engine marketing (SEM) strategy by designing and developing a custom, search engine optimized (SEO) website. Alpha would utilize DDA’s graphic design and SEO copywriting services to build a strong online presence that would attract and inform visitors from across the web.


For this custom corporate website, DDA graphic designers integrated images depicting the types of products and services Alpha Automation specializes in, and then DDA programmers took over by adding rollover features to these images to create clear navigation for Alpha’s mechanical and electronic engineering, packaging, industrial design and program support services. After fully researching the keywords needed to attract visitors to the Alpha site, DDA copywriters developed keyword-rich content throughout the site to both inform visitors of Alpha Automation’s capabilities and to provide them with the information they are looking for to fulfill their precision mechanism needs.



Once DDA delivered this custom, search engine optimized, comprehensive website, their business relationship with Alpha Automation continued as DDA provided secure website hosting for the company.