Challenge

Imagine a day where the cloudless sky is so crystal blue you would think you’re looking up at the Caribbean Sea. That feeling of bliss is what Blue Sky Accessories wants to achieve with its selection of jewelry and more. While Blue Sky Accessories can offer “affordable and dazzling styles for the everyday fashionista,” they needed some assistance when it came to impressing customers with their product displays and marketing materials.

Objectives

Dynamic Digital Advertising would provide Blue Sky Accessories with dazzling graphic design services for a variety of promotional materials. Blue Sky needed display stands for their umbrellas, a header graphic for a tote bag display, and a catalog design for their 2009 collection of handbags. While each design would be different, DDA professional graphic designers would match the design to the featured product, including images and text that fit the Blue Sky Accessories branding concepts.

Solution

DDA's graphic artists turned cloudy to chic with eye-catching graphics for a set of compact umbrella display stands. A black and white image of umbrella toting characters was set off by the colorful array of umbrellas on display. Getting out of the rain and into the sun, DDA also designed a tropical header graphic for a Tote Bag Display. Here the Blue Sky meets the blue sea and white sand as customers are taken to the beach and inspired to take a Blue Sky tote bag with them. Finally, after the spring showers and summer sun, DDA created a custom catalog design for Blue Sky Accessories for their Fall 2009 Handbag Collection. Reds, oranges and yellows are used to stir the feelings of fall along with images of fall leaves and a fashionable model that, no doubt, would be toting a Blue Sky handbag that season.