Medical Video ProductionMedical Video Production

Case Study: Language Services Associates Website –1997

DDA interprets SEO website design and development to one full-service language company.




Language Services Association provides translation and interpretation services, including telephone interpreting, document and web translation, and on-site language translation, in over 155 languages. LSA wanted to attract subscribers and increase awareness of their services, and they wanted to do so online.


As a leading custom website design and development company, Dynamic Digital Advertising (DDA) would provide graphic design and search engine optimized (SEO) copywriting services to develop a custom corporate website for Language Services Associates. With expertise in search engine marketing strategies, DDA would help LSA increase traffic and build their business online.


DDA guided LSA through a multi-step process to build a successful online platform. Key market terms were researched to gain perspective on what LSA’s target audience would be searching for to find these services online. After extensive keyword research, DDA copywriters developed keyword-rich content to improve the site’s organic search engine optimization, which would increase targeted traffic to LSA’s site in order to increase subscriptions to their services. DDA graphic designers outlined the user-friendly navigational system with color-coded sections that allowed site visitors to learn more about LSA services, such as InterpreTalk®, TranslaText, and more.



The all-inclusive custom corporate website DDA designed and developed for LSA highlighted the many language services LSA provides, while attracting subscribers to the site through organic search engine optimization.