Medical Video ProductionMedical Video Production

Case Study: Morantz Ultrasonics Website – 2005

A custom designed website and optimized web content attracts visitors and helps to grow a business.




Morantz, Inc. offers customers ultra cleaning solutions for fire restoration, window blinds, medical needs, golf clubs, and more. With such a wide range of services, they needed a corporate website that not only covered all they have to offer, but one that detailed the innovative cleaning technology they utilize, the Ultrasonics. This website also needed to attract visitors in search of these cleaning services, so that Morantz could see their business grow.


Dynamic Digital Advertising (DDA) would provide custom search engine optimized (SEO) website design and development, including professional graphic design and SEO copywriting services. After conceptual discussions with the client, DDA would provide design mock-ups and researched optimized content for approval.


At the start of the project, DDA copywriters researched business related key terms that were important to Morantz. By including these industry terms in the content of the website, and following proper search engine optimized content development, DDA would increase targeted traffic to the Morantz Ultrasonics website over time. DDA designers created a unique web design that was not only attractive, but made for user-friendly navigation throughout the site. Once visitors land on the site, they are able to browse information about the cleaning equipment Morantz uses and how it differs from the competition, read through client success stories, and learn about upcoming tradeshows and seminars where Morantz Ultrasonics will be in attendance. With important company information clearly visible on the home page of the site, visitors are sure to know exactly who to contact to receive the Ultrasonic cleaning they desire.



Through expert graphic design and search engine optimized copy created by degreed DDA designers and copy writers, Morantz saw an increase of targeted traffic visit their site, many of which decided to become loyal customers.