Challenge

A website without a custom design is like home without insulation, cold and unpleasant. When DuPont® needed a corporate website for their Tyvek HomeWrap® weatherization system, custom was the only way to go. With a range of information to include, from Tyvek® advantages and case histories to various siding choices and energy analysis examples, a templated website wouldn't be enough to showcase all Tyvek® has to offer in an easy-to-navigate platform. The client was also focused on creating a search engine optimized website to attract visitors to the site to learn more about the weatherization systems.

Objectives

As a leader in custom website design and development, with professional website graphic designers and search engine marketing and optimization specialists in-house, DDA was able to provide a full-range of services to fulfill all of the client's needs. The Tyvek HomeWrap® Weatherization System needed a corporate identity and online exposure to contractors and homeowners alike. Custom web graphics were needed to give the site both an eye-catching and interactive experience and search engine optimized (SEO) web copywriting was needed to inform and attract visitors to the site.

Solution

Starting with a search engine marketing strategy, DDA built a custom website that not only provides important product information, but attracts visitors in need of this product. DDA's custom design includes a comprehensive menu structure that is easy to navigate from product information to contact information. The custom graphic design also features a roll-over preview of the different types of siding available. When copywriting search engine optimized (SEO) web content, DDA writers made sure to research key terms a visitor would be searching for, related to DuPont and the Tyvek HomeWrap® Weatherization System.