Challenge

The America-Israel Chamber of Commerce (AICC) is a not-for-profit network of business professionals who share an interest in furthering business relationships among each other and between the Greater Philadelphia Region and Israel. Before working with Dynamic Digital Advertising (DDA), AICC had an existing website, but the design was not a good reflection of the forward-thinking and innovative members and staff that comprise the organization. For AICC, it was time for a change – a new “face” on the organization’s online marketing. The challenge was to present a professional image in a clean website design that emphasized the advantages of becoming a member and the strides AICC is making in growing business relationships in regional and international communities.

Objectives

AICC is a constantly evolving entity and, as such, their website needed to be easily and conveniently updatable. Another objective of the website was to build a private member’s only section accessible by a login that would include information general users were not privy to.

Solution

DDA created a website design for AICC that appeals to a dual target audience of U.S. and Israel business professionals. The website features a rotating picture banner that showcases AICC’s involvement in both communities. Dynamically generated areas of the website include: Upcoming Events, In the News, Sponsors, Success Stories, Testimonials, and Individual and Corporate Members lists. DDA custom programmed the administrative back-end system for these dynamic areas to be easy to use, so that AICC staff could add, edit, and remove information, upload pictures with titles or tags, integrate hyperlinks, and more. DDA built the member’s only area to include complete member lists with direct contact information (emails and phone numbers), as well as a forum where members and AICC executives could exchange ideas and communicate on key subjects affecting their communities.