Medical Video ProductionMedical Video Production

Case Study: City Kitchen Pizzeria Logo – 2008

Designing the right logo is the first step in creating the solid foundation needed for a business to grow.




Before the grand-opening of their new upscale eatery, City Kitchen Pizzeria wanted something classy but trendy to best represent their establishment. As an upscale, gourmet-style pizzeria, they also wanted the reputation for good food delivered fast. DDA would need to capture the essence of this Italian Grille and Pizza Bar in a single logo that would not only attract attention, but symbolize City Kitchen Pizzeria no matter how many locations they open in the future.


DDA understood that, as a new business, City Kitchen Pizzeria needed an attractive logo that was both welcoming and represented the vibe of the new restaurant. Also, since owners planned on expanding their business to a chain of restaurant locations in the future, this logo needed to be versatile to whatever area it was serving. With this information in mind, DDA would provide graphic design services to create a timeless logo that City Kitchen Pizzeria could be proud of and rely on as the business grows.


DDA graphic designers produced several design concepts for City Kitchen Pizzeria to consider. Based on the client feedback, DDA designers adjusted color, font, size, placement, and imagery to perfect the image. By combining city style with Italian elegance, DDA designers fashioned the perfect logo for this high-class, yet city-chic, pizzeria.



Classy with a hint of an edge, this custom-designed, timeless logo was a perfect fit for an up and coming business that had big plans for the future.

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