Medical Video ProductionMedical Video Production

Case Study: DDA in Motion

The DDA in Motion corporate capabiltiies video features samples from 20 video and animation projects with background music and special transitions.


OVERVIEW RESULTS


 

Challenge

DDA has been at the forefront of digital video and animation since its establishment in 1994. As DDA's video and animation capabilities expanded to include increasingly complex and sophisticated multimedia presentations and interactive platforms, DDA wanted to ensure prospective clients understood the full breadth and depth of its service offerings.

Objectives

The DDA would need to be highly engaging, fast-paced, and relatively short in run time to ensure that viewers would watch all the way through and get the full sense of DDA's video and animation capabilities in one quick viewing.

Solution

DDA created this corporate capabilities video comprised of a demo reel of 20 of DDA's boldest, most eye-catching videos and animations. The video is tied together by a wall of videos of dozens of DDA's past projects taken from DDA's DDA Video website, which swoops in and out from perspective at the beginning and between each video clip as a transition. The video samples themselves come up at angles until they go full screen, adding visual excitement. A background music track of upbeat, modern electronica also projects an aurua of a modern, cutting edge video and animation studio. 20 samples are featured in total, including 15 for medical clients. 

 

Results

The final video has proven to be a powerful tool in attracting new video clients, helping them understand what a serious impact DDA can make with its advanced video, animation, and interactive programming capabilities.