Challenge

Qiagen came to DDA Medical looking for photography services for a four-day on-location shoot with more than 20 models. They wanted to create a large bank of hundreds of unique, high-resolution digital shots so that they could continuously renew their marketing campaigns with fresh, original images long into the future.

Objectives

Qiagen wanted to ensure that they kept their budgets under control, while still being able to capture a multitude of excellent high-resolution digital images of different models in various medical settings to promote their new product.

Solution

DDA proposed to use 3D photographic environments to develop the photographs, which would shorten the length of time needed for the shoot and increase the location environments available. By doing this, Qiagen would directly benefit from the more time- and cost-efficient process to produce the high volume of high-quality photographs they were looking for. This approach also gave Qiagen a degree of editorial control over the finished photographs that is simply not possible through more traditional means. 

DDA planned the entire shoot, taking responsibility for obtaining all the models, props, hairstyling, and wardrobes necessary. The models, sourced from DDA's own Actors' Network, were shot at DDA's studios in front of a green screen over the course of three days. DDA also worked closely with the client to ensure that each of the 3D environments that were developed for the photographs were customized to Qiagen's liking before being integrated into the final composed photos. DDA took great care to ensure that all the angles, positioning, and poses used during the shoot would align perfectly with these 3D environments.