Medical Video ProductionMedical Video Production

Case Study: EMS Medical Training Video – 2006

A medical education video trains students on the importance of professionalism and compassion when working with patients and families.




Some medical professionals are faced with life and death situations on a daily basis. While it’s obviously imperative a doctor does all he/she can to save a patient’s life, it’s as equally essential to know how to talk with family members of the patient who doesn’t survive. Education Management Systems (EMS) needed a training video that focused on this specific situation. Medical students were learning how to handle end-of-life scenarios while engaging with both a patient and their family. EMS wanted a training tool that showed other students and teachers the benefits of a new simulated training tool for doctors to immerse themselves in both learning how to save a patient and speak to the family when they can’t.


Dynamic Digital Advertising specializes in both video production and medical training, so producing a medical training video was uncomplicated. EMS wanted the video to show the interactions between student and teacher, student and patient, and student and family member to fully illustrate how this simulation program works and why it is successful. The goal is to not only teach medical students about saving lives or speaking with families, but help them improve their bedside manner, become a better doctor, and a more compassionate person.


DDA Video travelled to the New York College of Osteopathic Medicine to capture footage of the medical students, teachers, a simulated robotic patient named Stan, and a variety of standardized family members engaging in end-of-life scenarios. The video showed students and teachers working through the patient procedures. Students could ask Stan questions related to his “condition” and Stan would answer truthfully. Students also monitored Stan’s vitals on various types of medical equipment and performed procedures based on what Stan and the machines would say. Since these were end-of-life scenarios, unfortunately, Stan did not survive these procedures. Students then had to meet with a standardized family member, which was a real person who portrayed real emotions, to share the news of Stan’s passing and offer support.

In addition to the footage of student simulations, student and teacher interviews and testimonials were featured to give a better understanding of how everyone felt about the program and the scenarios themselves. During post production, DDA videographers edited hours of footage into one clear and concise educational presentation, and supporting graphics and text were added to finalize the piece.



As a full-service medical technologies provider, DDA was able to deliver a broad range of in-house services, including video production and knowledge of beneficial medical training techniques. That is why we proved the right choice for Education Management Systems (EMS) when they were in need of a comprehensive training video. Now, instead of solely relying on a student’s imagination of what it could be like dealing with a patient’s death, medical students can experience the entire process through an educational simulator before role-playing how to counsel family members with a range of emotions. This program and video shows the importance of the way doctors speak to patients over what is actually said. Professionalism and bed-side manner should not be lost along with the patient.