Medical Video ProductionMedical Video Production

Case Study: Renewal by Andersen Window Installation Video

The Renewal by Andersen video was produced by DDA in 2009 and shows the installation process from start to finish.




Renewal by Andersen offers replacement window and door installation to Pennsylvania customers. They wanted a video that would capture the process and demonstrate the quality of their products and services.


The Renewal by Andersen video would be based on a real window installation, so DDA would shoot all video on-location in Virginia. DDA would also cast voice-over talent and record the voice-over narration explaining the installation process in its own professional recording studios.


DDA went on location to film video of the window installation process, from start to finish. The video captures the efficiency and professionalism of the installation process, while clearly explaining each step from start to finish, continually reinforcing the high quality service provided by Renewal by Andersen. Edited from multiple angles and cuts, the video features an appropriate mix of medium and close-up shots to both show the big picture of each stage of the process and capture all the intricate details. The video communicates the advantage of their insulation and capping processes to ensure adequate temperature management in the home and the perfect match to the exterior style. The final result of the installation is as precise and polished as the video itself, demonstrating how with the right agency partner, companies can introduce themselves in a way that maximizes confidence in their product and service offerings.



The client received the video favorably, noting that it was already helping to secure new business, saying: "Reps that have seen the files are very happy witht he turnout. We had a customer come in this week that was undecided on a large job, and when he saw the install video he moved forward. Well worth the investment."