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Case Study: Hunterdon Radiological Associates Promotional Video – 2011

Quality healthcare is captured in a high quality informative video.


OVERVIEW RESULTS



View the Hunterdon Radiological Associates Promotional Video
 

Challenge

Hunterdon Radiological Associates wanted to help their patients learn more about their quality healthcare facility, Brems Imaging Center, so they turned to DDA to produce an educational video to show patients what to expect so they can be prepared before their visit.

Objectives

The goal was to create a welcoming and informative video to help patients better understand the services provided at Brems Imaging Center and what they can expect during a consultation and appointment.

Solution

The video is narrated by a voice over artist from the DDA Actors Network and describes the different procedures provided at the Imaging Center. X-ray, Ultrasound, Digital Mammography, Bone Densitometry, and CT Scan are all part of the comprehensive list of health services available at Brems, and each are clearly labeled and described through narration and titling throughout the video. DDA designers customized the overall calming look and feel of the video while DDA copywriters worked with Hunterdon to perfect the video script and the soothing narration truly captures the quality of care found at Brems Imaging Center.

 

Results

DDA was central to the designing, taping, and editing of this piece that familiarizes patients with the high quality of care one can expect at Brems Imaging Center, thus making patients more comfortable before their visit.