Medical Video ProductionMedical Video Production

Case Study: PSC Info Group Trade Show Video – 2007

This trade show video incorporates a variety of digital media, including integrated video footage, on-screen narration, and animation for a truly custom production.




PSC Info Group provides customers with data management, printing and mailing services, online billing solutions, and more. They were looking for a unique way to capture attention and overview their full-service capabilities, all in one concise promotional package.


Dynamic Digital Advertising (DDA) would provide video production services, including planning, castingfilming, and editing the video and incorporating animation to make it stand out. This spokesperson video would use one central marketing theme to grab viewer attention and present the company's service offerings in a unique way.


After conceptual discussions at the start of production, DDA Video's professional copywriters developed the script while DDA designers worked to create a custom design. The video includes an on-screen spokesperson who was chosen from the DDA Video Actors' Network of professional actors and voiceover artists. The actress was filmed in DDA's studio in front of a green screen, that way she was easily edited in front of a motion background and able to interact with some of the animated graphics in the video. These special animated effects were created by our experienced video department to add to the video's appeal and longevity. A flash animation ticker was also added to the bottom of the screen to highlight important messages. Video footage of PSC capabilities was integrated into this video to make it a more custom piece.



The two-minute corporate capabilities commercial was used at trade shows to promote the company and their wide range of services.