Medical Video ProductionMedical Video Production

Case Study: Capital Innovations Website – 2003

Adding animation to a corporate website adds innovation and marketability.




Since 1984, Capital Innovations, Inc. has been connecting vendors with customers as an equipment finance company. However, in 2003, they needed to start connecting more with the public in order to strengthen their marketing strategies and build their company, and so they decided to promote their services online. The challenge was to develop an innovative online destination that would not only gain attention, but would also inform website visitors of all Capital Innovations has to offer.


Dynamic Digital Advertising specializes in custom website design and development, so when Capital Innovations was looking for an original and attention-grabbing online presence, DDA knew just what to do. DDA would provide professional graphic designcopywriting and animation services to develop a site that would interest and inform visitors. Using 2D animation, stylish design, and creative copywriting, DDA would customize this new corporate website to help turn site visitors to Capital Innovation customers.


The degreed copywriters, graphic designers, animators, and programmers at DDA all worked together to develop a custom corporate website site that was user-friendly, accurate, and visually appealing. DDA designers created a layout that flowed and allowed visitors to easily navigate from page to page. Each section was clearly labeled, so both potential vendors and customers could find the information they were looking for, all while learning about Capital Innovations services. DDA copywriters assisted the client with making an impact with the right marketing copy to inform site visitors and motivate them to find out more. In order to set this site above the competition and really provide a custom and innovative experience, DDA animators added moving text and images to the header that definitely attracted attention to the main marketing messages Capital Innovations wanted to focus on.



The result was a truly innovative website that was just as effective in gaining visitors to the site as it was informative. DDA combined the efforts of their degreed staff to create a website that improved Capital Innovations’ corporate identity and the overall success of their products and services.