Medical Video ProductionMedical Video Production

Case Study: EdgeInspector Website – 2001

A truly unique product deserves a custom website that is just as distinctive.




Have a hockey player or figure skater in your life that likes to live on the edge? Want to make sure that edge is safely sharpened for perfect balance? The EdgeInspector is a unique tool that does just that. This measuring device ensures skate blades are even for optimal balance, safety, and performance. With such an exceptional product on the market, the developers of the EdgeInspector needed to grow their business, and they wanted to do so online.


Dynamic Digital Advertising is well versed in custom website design and development. With professional graphic designersanimators, and web developers on staff, DDA was fully equipped to take on this project and deliver a website that wasn’t just informative, but it was also fun. DDA would provide web development and graphic design services to create an online presence for EdgeInspector that was just as unique and effective as the product itself.


DDA designed a comprehensive site for the EdgeInspector that covered everything from company and product information to options in ordering. DDA professional website programmers included an online order form for customers to easily obtain the product. What makes this site truly unique is the animation illustrating how to tell if the edges of an ice skate are even or not. Three shoes appear on the screen, and customers are able to interact with this page and magnify the image to see for themselves what to look for in determining blade balance.



With custom animated features and easy to navigate menus, the website for EdgeInspector successfully informs customers of the product and creates a memorable experience in the process of obtaining perfect edge balance, keeping hockey players and figure skaters safe and on top of their game.