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Archive for March, 2008

Programming in DDA

As a Programmer at DDA, I do a variety of tasks, including implementing additional functionality to existing sites, modifying how a site functions, and building new sites. Some projects include creating dynamic links that expire after a certain period of time to protect website content. The Dynamic links will be encrypted with an encryption key for added security. Some other techniques we use to make our systems more secure are making login sessions expire after a certain period of time and requiring complex passwords. We try to do as much code re-use as possible and also to use/build on open source projects to keep the project as efficient as possible for DDA and the consumer. Advanced custom programming and coding projects can be completed at a more rapid pace if all the requirements and objectives of the project are laid out in the beginning, although this doesn’t always happen in the development life cycle and process.

Entry by: T-Bone

What a garden variety makes!

I was thinking the other day how fortunate I am to work on such a variety of design projects. Today, I will be finalizing a logo design for DDA’s new division, DDA CMT (Corporate and Medical Training), then I have some web design updates for DDA’s Corporate site, and finally I will continue my work on a new cover design for a brochure folder, which is in it’s third cycle of printing. What a variety! This sort of variety, I believe, is especially important for any graphic designer. There is a risk of getting to comfortable with one subject matter and failing to expand one’s horizon into other areas of advertising, which helps to keep our designs fresh and consistent from one project to another. This is especially important for many of the Corporate Identity projects we have worked on. My 3-year old child has a book that teaches us the beauty of all the ways one thing can take on different shapes and colors… but it is still the same thing and this one thing can be loved by many different types of people. In some respects I think that that my job as a graphic designer is just that… to design each project that will be accepted and “loved” by the great variety of our clients. 

Entry by: carrie

Time is a created thing.

Time is a created thing To say ‘ I don’t have time is like saying ‘ I don’t want to.’   Lao Tzu

At Dynamic Digital Advertising, we work a ten hour four day week, year round. In the almost 14 years I have been part of this company, I have learned to appreciate staff members who instinctively value time and use it judiciously. It can be magical to watch their work rhythms, and very reassuring to know that such effectiveness is possible in the very complex advertising world that is DDA.

Here, rule #1 is respect for the client’s budget and by extension their time. We have a great group of designers, videographers, animators, writers, seo specialists and programmers, but obviously some of us are better at identifying what must get done first, and what can wait in any given timeframe. Truth be told. googling, checking personal email, lingering over breakfast or comparing notes on last night’s hot show is more fun than buckling down for the day.

Which brings me to my request. Everybody send me a short list of time wasters (that applies to all of us) and let’s see how we can become an even better well-oiled machine that knows the true difference between urgent, truly important, do later and wasting time.  To avoid spending part of our three day weekend fielding problems, we have to understand that time is NOT elastic. There are only 38 desk hours a week that we have to get a myriad of technical, creative, mundane, demanding, frustrating sometimes exciting work done for our clients. Let’s commit to working hard and smart, so we can play joyfully the three days we call our weekend. Let’s do what President Kennedy said “Use time as a tool.” Remember however that in 2008 time can be exceedingly unwieldy.

TENNIS ANYONE? The club is right next door!

Entry by: elizabeth


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