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Archive for March, 2009

Good Grief, Charlie Brown

What is that old expression, if you want something done ask a busy person. Surely those of us who work at office jobs, especially in advertising and marketing can attest to one fact, when there is a lot to do, we stay focused and work hard to not miss our deadlines. Now, a deadline could be self-imposed or it could be an integral part of the project. To me, the word deadline is very important. Having cut my publishing teeth while I was still in college, I to this day take that eight letter word very seriously.

At DDA, deadlines are a mixed blessing. We have some clients who adhere to them and then we have projects that literally gather cyber dust because the client is too busy or is not sure or maybe the company took a different direction after the project was started. Drives me crazy! But there is only so much our different teams can do to keep a project moving. It really is a necessity for both parties, meaning DDA and the client to stay engaged to get the best results.

I have never liked rush jobs, and usually we do not accept them. Recently however, we accepted two, both print projects. We performed. Our graphic designers came up with impressive concepts, the two new clients accepted. Our professional writers, romanced the product or service with first class copy writing. All this in a very short time frame. One project was approved and printed and shipped and then we get an email, “it isn’t what I was looking for.” Obviously, the busy client did not read the quote carefully. If she had, she could have asked for different specs or asked for clarification before we finished the work and went to press.

As always, we will fix the problem and make sure the client is happy, but the moral of the lesson: no matter how busy you are, take the time to double check your facts. It will save us all a lot of grief!

Entry by: elizabeth

The Long Road of Website Optimization

Lately I have been having trouble coming up with blog topics, I am sure that this is noticeable since I usually have my blog written with links embedded and keywords listed by 9:30 am. Today I was looking at my calendar picture for the last time since I will be flipping the page to April tomorrow. It shows a landscape of dry land with a small trees and high hills in the background, the caption reads, “Little by little, one walks far.”

I am able to make this bloggable since it made me think of website optimization. The climb to the top of the search engines does not happen overnight. We take small steps each month and over time we are able to see an increase in website traffic and higher rankings in search engines. Some clients expect their website to jump to the number one spot within days of joining our SureThing Optimization Program. Anyone with search engine optimization experience knows that you need to be patient and give the search engines time to index your website with new optimization elements implemented.

So now I picture my calendar page with a number one symbol at the top of the highest hill, and little by little a website that I optimize will make it to the top of the hill and land at the number one spot!

Entry by: jess

Rising to the Challenge

As I work in New Business Development, I don’t always get to take on new projects as a coordinator or a writer. Last week, we received a brochure design project that was a rush deadline. Since it was to be done right away and content was expected to be provided, I stayed on as the Project Coordinator because it was the easiest solution.

As it turned out, content development was needed so I had to write the text as well as coordinate the graphic design work. I can’t say I was disappointed. I enjoy writing, and brochure copy is always fun because you need to come up with catchy headers and everything needs to be compact and engaging. I also like seeing how my text is transformed by the designer. The brochure is due tomorrow and Carrie is working through the inside design today. I can’t wait to see it when complete.

While really tight deadlines like this one aren’t our preference, at DDA we rise to the challenge and work hard to not only get it done, but create the highest-quality product we can. I’m not saying that all of our services from video production and medical animations to website design and development and continuing medical eduction (CME) sites can be done in five days (trust me I am not saying this at all). What I am saying is, when we commit, we commit, and do everything in our power to see it done right and on time.

Entry by: toni


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