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Melissa’s Blog

Bliss – Weekend 3

If you’ve read my post, “Tiring Weekend“, you’ll understand my joy at simply getting all of my homework finished! And the added bonus of my professor being really happy with it. Fortunately I got a little bit ahead the previous class. To recap I basically placed my finished logo onto a finished label and then proceeded to place it onto a finished bottle design. (Which was my homework for this past class.) I had hoped that I could have rendered my bottle to look real, as opposed to a line drawing, but again, I was just happy to have my required work finished.

Since I was ahead last week, I had a good amount of time to think about what my print and web ad would look like. I already had a concept that I wanted to go for, so even though I sketched out multiple ad concepts for homework, I was sold on a particular idea. As soon as my professor finished the lesson and it was time to work, I began the mock up of my ad.

At first I wanted to use a photo of a curved water splash (similar to the design pictured below) for my background, but since my bottle is a simple illustration, it lacked the contrast needed to really stand out. Instead I used purple gradients to make my own ‘wave’ of water. I then repeated the decorative design from my label in the background.

As you can see, it is a work in progress and it feels a little too busy. I’d still like to attempt to render the bottle, but I don’t think that is a realistic goal for the amount of time I have available this coming weekend. I must add more contrast though, so we’ll see what time allows me to do.

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Entry by: judy

A Tiring Weekend

This past weekend was a wonderful disaster. You may be asking how any disaster can be wonderful, but it can. It started the day I got back from CA; I was looking forward to a relaxing weekend when learned I had the opportunity to grab an open table at a convention in New York. I immediately spoke with a friend who said that I would be able to stay with her, so I claimed the table space right away. Late Wednesday night my friend emailed me back to say that it would not be possible to stay with her after all. With two days to an unplanned convention, no where to stay, half my merchandise an hour away, me needing to pick up my friend who was coming into the city to help me man my booth, and homework that needed to get finished, I was under a lot of stress.

Even under all the stress and time constraints I tried to maintain a level headed coolness. Freaking out about the total of 6 hours I had to complete everything I needed to do would not get me in a better place. When my friend arrived I updated her on everything and gave her the worst case scenario; which was that we would have to commute from philly to NYC every day of the convention. Well, Friday morning came and we were unable to secure a place to stay, which meant we spent 4 hours in the car each day. (Which was really ‘awesome’ with all the rain and morning mist.) We even had the pleasure of taking the wrong turn and driving over 120 miles out of the way. And these are only the highlights of some of the disasters.

However, while at the convention everything went very well. It was my first NY con and we received a lot of good feedback on some new projects that are underway. We were also able to hand out a good amount of flyers and other freebies. I got some good ideas on future table/booth set ups and made quite a few new contacts. My friend had a good time and was able to do some things that she had hoped to do. She even won a raffle, which made my weekend better knowing hat she was having fun.

Fortunately working at DDA has better prepared me for a bombardment of last minute tasks. In a single day we can have all of our ‘ongoing’ projects get approved and need them finished by the week’s end. Or a client can call in and need 4-5 projects done by the end of the day! I’m not exaggerating either.

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Entry by: judy

More Bliss: Weekend 2

Do you remember when you were taking classes and you woke up one morning to a little fluttery feeling in your gut? Maybe because you remembered you forgot to do some homework or because there was a test and you were getting nervous? Well, this Monday I was feeling it. My flight arrived Monday morning, and I had just enough time to make sure my homework was up to standards and get to class. I had finished my reading on the plane as well as some sketching and initial comps, but I am always the perfectionist. I felt good about where my logo was going up until I had to go to class. My stomach began to feel a bit queasy when I asked myself questions like, “Did I explore all my logo possibilities?”, “Are my color choices the best possible ones?”, “Was my font choice the best one?”, etc. I was happily surprised when my professor said she loved the initial design. She then had some really good suggestions on how to improve it. Wheeew, safe!

During the time it took her to travel across the room in order to review my work, I went a step ahead and placed my logo onto a vector bottle design. (We had to sketch a bunch of bottles with our chosen logo to see which one looked/fit best.) While I love long and slender bottles, I couldn’t let go of the concept of a flask shape. (Admittedly, I’ve always had an infatuation with flasks even though I don’t drink.) I drew a shapely flask in illustrator and placed an oval label on it. (I had experimented with other shaped labels, but the oval looked the most elegant on the bottle, despite it’s semi-rectangular shape.) The flask and oval label were warmly welcomed.

I stated before that I was gearing Bliss to other artists, and I had a heck of a time deciding what about the water would draw other artists into purchasing it. Long train of though short, I decided it would be awesome to have the water itself attractive. Perhaps I could have a ‘mixture’ of water that went from clear to a color at the bottom, and each color would represent a different ‘flavor’ or ‘feel’. Since I’m no chemist, and am consistently on a time crunched, I figured that I could create the effect of ‘gradiated’ water with a clear label. First I tried a label that started at the very bottom of the flask, so the impression would be the water went from purple to clear. But with the shape of my flask and my chosen logo, it wasn’t the best solution for the overall look. I tried moving the bottom of the label further up on my bottle, but it still didn’t seem right to me. In the end I used the same gradient to clear label concept with an oval shape, and then inserted organic art nouveau shapes to cut into the purple section of the label. It wasn’t my first choice, but it looked a whole lot nicer than what I had tried to go for. (Sometimes things work out in your mind, but not quite on paper..or Adobe Illustrator.)

In the end, I had no reason to feel nervous because I was ahead of the game. I feel confident enough to continue with ease, especially with the next assignment. This week’s homework we have to sketch out some ad designs for web and print. This part will be very fun! I already have some interesting ideas, I just hope I have enough time to implement them as I see in my mind. Bliss ad, here I come!

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Entry by: judy

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