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Steve’s Blog

Social Soccer Networking

For the second straight day, my blog post is soccer-related. This is purely coincidental, except for the fact that it’s Thursday, and my originality has waned with the end of the week just a few hours away.

This weekend, my brother and I are attending a Team USA soccer game against Panama, taking place in Philadelphia. But the game is only part of the experience. A large group of fans — which originally formed to support the new professional team that begins play this spring — is putting on an ENORMOUS tailgate party Saturday afternoon. But this is not your typical tailgate party with a portable barbecue grille and a cooler of drinks. These guys are setting up tents and preparing a few hundred pounds of chicken and hamburgers. They also took payment for the party online via PayPal, and will be checking IDs and handing out different color wristbands to fans over and under 21 years old.

My point in this story is not only to talk about how much fun I think it will be (lots of fun), but to marvel at the viral nature of the event. In the span of just a month or two, word spread quickly through online message boards, social networking sites like Facebook, blogs, and word of mouth. The organizers simply threw the idea out there and let it percolate on its own. Just a month or two later, more than 400 people are all paid up and ready to go for Saturday afternoon.

With the right kind of marketing strategy and tools, your business or organization can also capitalize on the viral nature of the Internet. As social networking sites, blogs, interactive websites, and even mobile media continue to evolve, you need a marketing and advertising firm that not only keeps up with the latest developments, but pushes the envelope. At DDA, we are on top of it. Whether it’s social network marketing, viral videos, interactive websites, virtual environments, video sharing sites, streaming video, webcasting, or countless other types of new interactive marketing, DDA is on the case! The Internet is the single-most important marketing tool in today’s world, and you need an experienced marketing firm to help you use it to your advantage. So contact DDA today, and have a great weekend!

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Entry by: Steve

Combining the Old and the New

This week, for the first time in a long time, a book was released that will likely cause me to take a special trip to the bookstore: The Beckham Experiement, by Sports Illustrated writer Grant Wahl. The book examines all the circumstances surrounding the arrival of soccer star David Beckham in the United States. Even if you’re not a soccer or sports fan, you know about Beckham (and his wife Posh Spice), and were aware of his surprising decision to come play soccer in the United States. I’m a huge soccer fan, and a huge fan of well-written, well-reported sports journalism. So, this book is right up my alley, and apparently paints Beckham in a very negative light, thanks to months and months and months of reporting by the author.

But now that I am involved in marketing and advertising here at DDA, I have also taken special notice of the many marketing and advertising strategies leading up to yesterday’s release of the book. Over the last month, the author and publisher have utilized all the traditional marketing strategies for a new book, including television interviews, radio interviews, and an extended excerpt that ran in Sports Illustrated last month. But I have been very intrigued by the way they have used some non-tradtitional and new-age media to promote the book.

The book is being marketing to two very specific audiences: The die-hard soccer fan, and the general American sports fan who knows David Beckham and is in the market for a good summer read. The general fan watches ESPN and reads the newspaper. But the die-hard fan does much more than that, visiting soccer-specific message boards, reading numerous online blogs, and even downloading dedicated soccer podcasts. The book’s author has been ALL OVER these outlets over the last few weeks, doing countless interviews with bloggers and appearing on radio shows and podcasts. Advanced copies were even sent to respected bloggers and radio hosts last month, creating a serious buzz in this niche market. Judging by early reports, it seems that all that work has paid off, as the book is flying off the shelves.

It creates an interesting paradox — promoting an old-school medium like a book by using new technology like social networks, blogs, and podcasts. When I look at the entire marketing strategy, it seems like it could have been devised by DDA!

Here at DDA, we have all the tools necessary to do everything old and everything new. Whether you need traditional marketing materials such as brochures, trade show displays, or other printed products; or you’re in the market for an interactive website experience, integrated training video, or even an online virtual trade show, DDA has the expertise to get it done. And because everything is done under one roof, by a diverse group of professionals, you are guaranteed a cohesive and comprehensive marketing campaign. This means no single marketing strategy will overlap with another, and each piece will dovetail perfectly with the other pieces. Your printed brochure will match the design of your website, your virtual trade show can mimic your on-site trade show displays, and your animated training tools will be well-branded with the logo that we designed on your behalf.

At DDA, we push the envelope when it comes to new marketing strategies, but we understand that there will always be a place for traditional marketing materials. Contact us today!

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Entry by: Steve

Picking Up the Slack

In the past, many of us here at DDA have blogged about the feeling of satisfaction that comes with the launch of a new website or the completion of any other project. Oftentimes, a long period of time passes between the initial proposal process and the actual launch date for one our website projects. This is not because we are wasting time or twiddling our thumbs, but just because a well-planned, well-structured and successful website takes time — often much more time than the client might think at the outset.

I bring this up because one of my fellow project coordinators here at DDA — Laura — is enjoying the sun and fun this week on her much-deserved vacation. Unfortunately, this week just so happened to coincide with the launch of a website that she has been coordinating and working on for a VERY long time. When we left on Thursday, she was disappointed that she wouldn’t be around to see the launch (but buoyed by the fact that she’d be on vacation while the rest of us were at work).

But here at DDA, we don’t stop just because someone takes a few well-deserved days off. Before she left on Thursday, Laura brought everyone up to speed on her projects and what might need to be done during the week. And wouldn’t you know it, but on her first day out of the office, we launched the website for another happy client! Despite being on the outside looking in with this project for months, Laura walked me through the site before she left and noted a few things that needed to be done before launch. So when it came time to “go live”, our client never experienced any bumps in the road.

So, while Laura enjoys the sunshine (and returns the favor next month when I step out for a week), things just keep rolling here at DDA. Whether it’s a programmer, graphic designer, animator, video specialist, copywriter, or project coordinator, everyone at DDA steps up to pick up the slack whenever one of us needs (or wants) to take a day or two off. Our clients may develop a rapport with one member of the team, but they should always know that it is the goal of everyone at DDA to create the best advertising and marketing materials, websites, and other interactive tools. Contact us today!

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Entry by: Steve

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