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Misprint Leads to National News Coverage

Did you read the paper yesterday? I didn’t but I heard all about it on the national news Monday morning and again in the evening. According to the Philadelphia Inquirer, the Philadelphia Phillies are the World Series Champs for 2009. Umm.. I beg to disagree as would the thousands of fans currently following baseball. But some how the Inquirer managed to publish a full page ad in the paper congratulating the Phillies on another championship.

Being the production supervisor here at DDA I am familiar with the processes that go into print production and I am curious how an error of this magnitude was not noticed by the newspaper’s team.

DDA has numerous steps that we take with every project to ensure that we do not face an error and that our clients are pleased with the final piece. Regardless of the type of project print, video, web; we carefully proof every project that we have the opportunity to work on throughout the development process. This allows us to constantly improve our work and limits the number of edits required prior to completion.

Give DDA a chance to impress you with our professionalism!

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Entry by: Crystal


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