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3D Animation for Product Marketing; This Week’s Best Commercial

For some reason,  car commercials have always fascinated me to some degree. How do they get those great seamless shots moving around the car, through a window, over the seats, spin around and then back out another window? So cool! Also love great shots of cars while they are in motion. I always get caught up in the camera rigs that must be used to suspend and move the camera appropriately. Of course, a lot of the time it’s probably just a super realistic 3D model of the car where 3D camera movement has no boundaries. But my latest top commercial doesn’t use 3D animation to showcase the bodywork of internal furnishings, but rather to create a mood, groove and style highlighting a catchphrase “Cargo Incognito.” A Jazz ensemble created with stylized 3D animation plays as geometric shapes dance across the screen and form their instrument with them eventually bouncing in the trunk of the new Honda Accord Crosstour. Check out the video here. It’s a smooth commercial and a nice looking car, but a shame the city gas mileage isn’t a bit more respectable.

Check out some of DDA’s top 3D animation work as well as tons of other portfolio pieces using digital technologies. Whether it’s for medical marketing, healthcare marketing, medical eLearning, corporate videos, or custom made applications, you’re bound to get something unique and memorable working with us.

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Entry by: laurence


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