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A Lot Of Hard Work

Some days, especially in the winter it is hard to get going when the alarm clock goes off. But a story I watched recently about a family’s job plight helps put things in perspective.  The main bread winner was the husband who lost his job (this was before the big recession hit), but while life was hard, they could still pay bills because his wife had a great job. She encouraged him to reinvent himself while he was unemployed and their savings kept them somewhat comfortable. But he refused. Instead he sought only jobs in the field he was skilled in. Then the recession hit, and his wife lost her job.

After a seeming eternity, a company asked him to re-interview and they hired him. The day he was to start he had a heart attack and died. His wife told the interviewer that the awful stress he put on himself could have been avoided if he was a more flexible person, if he would have been more open to other opportunities, instead of staying in his box.

This scenario plays itself out over and over again in city after city across the American landscape. We all have to adapt, we all have to find ways to think outside the box.  DDA has done this over and over again. From depending on big print jobs over a decade ago to becoming a leading vendor in the medical interactive media field, we are constantly honing our skill sets. We are constantly reinventing ourselves, adding to our capabilities.

And I hope all of us feel somewhat blessed to have meaningful work, even if there are times when we resist. Stephen King the novelist said something very applicable to a creative house like ours, “Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” 

Amen, to that!

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Entry by: elizabeth


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