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Caveat Emptor

One of DDA’s strongest areas of expertise is organic search engine optimization. Our program is called SureThing, and we have diligent SEO specialists who pay constant attention to every client’s website enrolled in our program. We have been doing this for some clients for a decade.

But it still startles me when a client decides to change vendors and fails to do the necessary homework to see whether the move is a smart one or at least neutral. There are so many so-called optimization businesses out there that sell a load of maybes packaged as the real deal. Why, I wonder is it difficult with all the tools available today to spend some time finding out whether you signed up with a company that promises results and delivers close to nothing. At the very least before you throw out the baby with the bath water, check the Google Analytics report. It willl give you some truly vital information about your current site.

In this economy it pays to do your homework and to adhere to that old adage Caveat Emptor.

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Entry by: elizabeth


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