www.zeroonezero.com DDA CMT DDA Medical Dynamic Digital Advertising DDA Video DDA Apps DDA USA DDA SEM

Happiness is…

In business, some days feel like it would have been better to stay home, and some days so many good things are happening the time just flies. One thing we can all count on at our marketing and advertising company is spurts of down time, and spurts of way too much to do.

We sell creative time and work with humans. Sometimes the two do not mix. We all speak a common language, but it never fails to amaze me how communication gets garbled. Maybe all this mish-mash is part of the creative process. DDA certainly has its share of sample brochures and other print pieces, shining examples of interactive websites, digital tools built for elearning platforms to make complex subject matter easier to learn, sophisticated programming. But if we were to dissect a project, there are some that made us nash our teeth. And yet we toil on. We are all passionate about what we do, even if there are days when we would rather not be doing…we continue the good fight, knowing our work matters in both the corporate and medical arenas.

As our week draws to a close, I want to share with my fellow combatants the following profound quote from Francesca Reigler:

“Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”

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Entry by: elizabeth


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