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What DDA’s TRAC System Means To Budgets

Whether you are cleaning out a garage this long weekend, or planning to relax, keep in mind how precious time is. That old bromide, if you want something done, give it to a busy person, should apply to one’s leisure time as well. And trying to balance the hours spent just stuck in front of the TV watching mindless “stuff” and cleaning that closet or garage can ruin that need to feel like you have not wasted a perfectly good weekend. The best stress release includes getting things done.

At DDA, we think of time as R.O.I. All our projects are carefully monitored on our TRAC (Time Resource And Accounting) system. When we implemented it years ago, I actually got a call from a client with the following question, “What happens when one of the staff has to go to the bathroom…” He was worried he was being charged for personal DDA time. I assured him we kept meticulous watch on projects, and pause the clock on any project when the time is not billable. We also do not charge clients for computer down time and fixes that occur occasionally.

And when we invoice a project, clients get a blow-by-blow account of how the time adds up, from emails and phone calls, to design time expended, and all the production time used.  This transparency is very reassuring to our clients and to DDA. Should there be questions, having the diary of time spent all laid out makes it easy to explain the “what’s” and “how’s” of every project from the very simple to the truly complex and layered.

So as you plan for the soon-to-be-upon-us Fall Marketing Season, consider our process.  Marketing and advertising executives can be confident that their budgets will be put to excellent use. And the resulting website or flash driven video will stand out among the competition.

Yes, time is R.O.I.

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Entry by: elizabeth


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