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Time for a Copy Re-write?

So, a few years back you (or someone whose copywriting services you employed) developed copy for your products or services, which, at that time, was considered a masterpiece. It was creative and it generated a profitable response. Job done, right? Unfortunately, no. As Lead Advertising Copywriter at DDA, it pains me to say that copywriting, once beautifully constructed, may lose relevance over time. Even if your products or services stay the same, people do not. Their needs will change, technology will change, and their goals will be adjusted to better fit their lives. In fact, I just heard a statistic on television the other day, saying that compared to the 20th century, the 21st century will bring about something like 18 times the amount of technological advancements, that life will evolve at light speeds beyond the pace of the past. I guess we better hold on tight!

Smart marketers keep an eye towards the future. One sure-fire way of doing so is to revise your company’s copy from time to time to keep it filled with current emotional triggers, or completely re-write the copy to reflect a new direction. The copywriting department at our advertising agency is here to help. For example, while redesigning your company’s website, our copywriters can work with you to make revisions to existing copy or rework it altogether to produce new professional web or search engine optimization (SEO) copywriting. Contact DDAand inquire about our copywriting services to find out how we can help you keep stirring emotions and making the sale.

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Entry by: laura


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