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Why we Write!

As a copywriter at our advertising agency, I’m hyper sensitive to all forms of advertisements, including commercials. Last night, while watching TV, I saw one of the recent ad campaigns from wecansolveit.org. It starts out with a message “To Our Leaders:” and uses imagery and textual directions. I LOVED IT!

With every direction shown on the screen, I found myself saying aloud (to myself mind you), yes, Yes, YES! The imagery did play a role, but it was the written words that inspired me. Yes, people are out there that share the same perspective. Yes, people are taking a stand. Yes, we have a voice and that voice dominates the minutia that is often found in politics.

But aside from my rant (because believe me, when given the chance in the appropriate situation, I can debate with the best of them), the commercial in and of itself worked, and it worked because of the written message that was read, received, and reflected on. It hits viewers on a logical and emotional level. This is what we try to do every day in the copywriting department. Whether we develop search engine optimization (SEO) copywriting for a website, brochure copywriting for distributed promotional piece, or any other project, we write to ensure that the intended message hits home and incites viewers, users, or readers to take action.

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Entry by: laura


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