www.zeroonezero.com DDA CMT DDA Medical Dynamic Digital Advertising DDA Video DDA Apps DDA USA DDA SEM

Keeping the Target Audience Happy

One of my biggest pet peeves with websites is when a company buries their address and phone number. I realize that in some cases there are multiple locations or a generic e-mail system to send inquiries too — in some instances the contact information can still be more transparent — but what I really don’t get is when you have to hunt and peck to find the address on a site for something like a doctor’s office. You would think this information would be prominent.

People get impatient and have limited attention spans. Hiding information is only going to cause frustration. At DDA, one primary focus of our website design and development process is  the user experience. User perception is another focus. In addition to extensive research into the keyword search patterns and development of an information architecture and functional enhancement plan, we make sure we understand the target audience and are building a site that will specifically appeal to them.

We want our clients to be successful and that means keeping the target audience happy and satisfied. So when it comes to medical and corporate marketing from DDA, you can be sure we are doing exactly what it takes to hook your audience.

With our full interactive and traditional marketing and advertising services, including video production, animation development, and custom programing, you can create the most innovative and advanced website that not only prominently displays the address, but also has an interactive mapping feature to lead them right to you.

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Entry by: toni


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