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Transparent Development Process with No Anxiety

I am working on a secret project for a friend of mine. She is having a 30th birthday party in a couple of weeks and I wanted to get her something special. Special it certainly is. I will not reveal what it is, but I will say that it requires me to sketch and paint. I have basic artistic skills. Enough to entertain my nephews for a few hours with drawings of Pokemon characters. But that’s about where it ends. So the process has been interesting and unnerving. I’ve gone through all phases of emotional distress — will it look right; will she like it; will people think it’s funny.

Going through this, I’m more than envious of DDA’s process, particularly in the realm of graphic design. In every project we undertake, the client has plenty of opportunity for review and feedback at every single step. Whenever we advance to the next level, it’s always done knowing the client signed off on the last. This squelches any anxiety on our behalf about whether or not the client is going to hate it. We know they’ll love it. This applies to every service not just design, which happens to be on my mind. Not only do clients review concepts for logo development, brochure design, and website design, they also review search engine optimized content plans, skeletons for custom programming projects, screen action shots and low-res renderings for video production projects, and rough drafts of menu systems for website development.

If only I could show my friend snippets of her present as I go along. Then I can be sure she’ll really like it. But unfortunately, in this situation, unlike at DDA, I am going for the element of surprise, so instead I just have to have a little faith and confidence.

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Entry by: toni


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