Characteristics of those who play games can vary just as much as the games being played. Gamers, or people who regularly engage in computer, video, and/or role-playing games, have different motivations as to why they chose the games they play. Each type of gamer has a different strategy, style, behavior, and preference when it comes to video or online gaming, but there’s one commonality that unifies them all: interactivity.
No matter if a group of students are using computer games to learn math, teens from across the country are challenging each other in video games, or role-playing games are used to transport to another world, each gamer is interacting with someone or something and engaging their minds and bodies. The motivation for this interaction can come from one of many needs, including, but not limited to, the need for achievement, to socialize, and to immerse into something new.
Organizations can take advantage of this need for gaming by using a variety of gamification techniques in schools, offices, online platforms, retail outlets, social media and more. Gamification is essentially turning something into a game through design and technology. There are many media that can be gamified, including websites, applications, continuing medical education (CME) platforms, marketing materials, training platforms, and other learning tools. Choosing the right gamification application depends on which end user is being targeted by the business or organization.
Driving Force of Gaming
While some may claim they game out of boredom, there could be a larger purpose at work. There are some who look at games as a way to achieve something. Whether it’s the satisfaction of advancing to a new level, satisfying a competitive urge, or simply the thrill of victory, these people play to win and need a game that’s up to the challenge. Others may engage in games online because of their social setting, either through a social network or interactive online game that connect players with others around the world. There are also those who look to games to escape the world around them.
Players looking for this immersion typically choose role-playing games that allow them to completely transform into another character from another time in another place. Because of its completely personalized approach, role-play is also used to fully engage gamers who need to learn a new skill that can be better taught interactively.
No matter what type of gamer or what type of game, the interactive characteristics of games result in many benefits to those who play. Games can produce a new wave of explorers, advanced clinical practitioners, social and corporate climbers, fighters, consumers, nurturers, and more. Games can teach, entertain, and inspire gamers to learn more and play more.
To harness the interactivity of games, you need a company that specializes in the gamification of a wide variety of platforms. Dynamic Digital Advertising is one such media developer that offers gamification services to turn your marketing, training, or advertising concept into an interactive and memorable game or gamified platform. Contact DDA Games to find out what gamified design and development can do for your business or organization.
